CRM Campaign & Lifecycle Specialist (maternity cover)

At Desenio Group, a Swedish e-commerce success story, we are passionate about interior decor and design! Our business idea is simple: on-trend, attractive wall decor should be available to everyone. Since our inception, we’ve continuously expanded and developed our offering, today customers can now shop our products in more than 30 countries. At Desenio Group, you’ll find a wide selection of wall art and mounting solutions inspired by Scandinavian style.   

We are looking for a CRM Campaign & Lifecycle Specialist to join our team for a one-year maternity leave cover. In this role, you will own the execution of high-impact CRM campaigns and play a key role in driving performance and continuous improvement across our CRM channel. Acting as the link between Creative, Brand, and CRM, you’ll turn ideas and assets into high-performing, commercially driven campaigns and customer journeys. As part of this, you’ll contribute to how we create more relevant and personalized customer experiences across channels over time. You report directly to the Head of CRM and be part of our Growth department.

YOUR JOB ASSIGNMENTS ARE

• Plan and manage campaign calendar and send schedules
• Own end-to-end campaign execution, ensuring high-quality and on-brand delivery (targeting, setup, QA, scheduling)
• Create campaign briefs and act as the link between Creative/Brand and CRM, aligning stakeholders and ensuring assets and messaging translate into high-performing campaigns
• Run A/B tests across campaigns and drive continuous optimization through a test-and-learn approach
• Monitor and analyze campaign performance, identifying trends and actionable insights
• Feed learnings back into future campaigns and CRM improvements
• Support the execution and optimization of automated lifecycle flows, including working with segmentation and targeting based on customer behavior
• Help ensure a consistent and engaging customer journey across touchpoints

REQUIREMENTS

• 2+ years of CRM/email marketing experience (e-commerce preferred)
• Strong hands-on experience with modern CRM/email marketing tools
• Experience building and executing campaigns end-to-end
• Experience with segmenting and A/B testing
• Experience planning and executing campaigns

AS A PERSON

We belive you have a data-driven mindset with understanding of campaign performance metrics. You're organized, detail-oriented, and comfortable working cross-functionally. You’re a clear communicator and collaborative team player, able to align stakeholders and translate ideas into effective campaigns. Proactive and solution-oriented, you manage multiple priorities while always keeping the customer journey relevant, engaging, and consistent. It’s important that you thrive in cross-functional, fast-paced environments with tight timelines.

WHAT WE OFFER

A key role in shaping and scaling a high-impact CRM channel within a fast-growing international e-commerce business. At Desenio Group you’ll be part of a young and multicultural team in the company’s beautiful office in Sockholm’s Södermalm. You’ll find the core of our brand in our office- the Art Atelier, where our in-house teams of designers, artists, and creatives develop unique art collections. With fulfillment centers in the Czech Republic and the United States, we deliver art to customers around the world. Our group consists of around 100 employees representing over 20 nationalities and together we’re solving problems every day to help the world become a more beautiful place with our affordable art.

OTHER INFORMATION

Start date: As soon as possible. 

Extent: This is a cover for maternity leave, with a fixed-term contract for 1 year. The extent of the position is full-time, with the possibility to be extended. 

Location: Stockholm, Södermalm. 

We will start selecting and interviewing straight away and the position might be filled before the last application date. Note! We do not accept applications through email.